By 2018, Wirecutter was making more than $20 million a year for the Times. Since the acquisition, the Times has reported increases in revenue from Wirecutter almost every quarter. As advertising rates continue to tumble, affiliate fees could end up underwriting more and more media businesses.” As David Carr explained in The New York Times all the way back in 2012, “The vast majority of its revenue comes from fees paid by affiliates, mostly Amazon, for referrals to their sites. The Times acquired it from founder Brian Lam (also known as the Gizmodo editor-in-chief who got his hands on an iPhone 4 months before it was officially announced) for around $30 million in 2016 at that point, it was getting around 5 million pageviews a month and driving at least $150 million in e-commerce transactions each year.
NEW YORK TIMES WIRECUTTER BEST LUGGAGE FREE
For now, “readers will get 10 free Wirecutter articles a month before being asked to pay for a subscription,” the Journal noted. It will continue to be included with Times all-access digital subscriptions. That’s the same price as other Times standalone products like Cooking and Games.
Now it’s getting monetized further: Wirecutter, which now is going behind the Times’ metered paywall, The Wall Street Journal reported and Times confirmed Tuesday.Īs of Wednesday, a standalone Wirecutter subscription will be $5 a month or $40 a year.
Wirecutter, the 10-year-old shopping recommendations site that The New York Times bought five years ago, has already made the Times a lot of money.
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